First I wanted to tell you about that my3zips.com. Remember I told you that they claim to get up to 50,000 hits on your website in three months.
I told you that in 2 years I have got 3500 hits to my website.
Well in the two weeks I have had this company, I have had 4000 more hits to the site.
Are you kidding me? What the heck?
I asked my people up front if they are seeing the phone light up more because of it or if people are calling saying they are they saw our website.
They say NO.
So 4000 hits and zero calls. Now maybe that is a product of having a website that doesn't have a lot of flair or zing. But I have to tell you I am pretty surprised at the results.
Now they talk about getting hits from the three zip codes you desire. Are all the hits coming from my area? I don't know.
Okay I am not going to get into all the gory details but I want to talk to you about some of the stuff that is going on with me and my partner, my dad.
This may turn out to be a series because it could get pretty involved.
Let me back up and give you a brief summary of the past.
I, young and dumb, got out of dental school in 1995. I became my father's associate for 2 days a week. I worked at other offices for about 3 years as I built up my (our) practice. At about 3 and a half years out we felt the space we were working in was.
At the time my father was leasing out space that was attached to his office to an MD. He was on a month to month lease and knew the end was near. My father told him it was time. He left and we had the office renovated to what it is now - 8 rooms and about 3400 square feet.
I was still an associate at the time and I stayed that way for more 4 years. I was asking to be able to buy in since about year 2 but it wasn't ever "the right time" for my father.
In 2003, 8 years after I graduated, I bought into 25% of the practice, and in 2005 I bought in 25% more. And I kind of talk tongue and cheek about it being the "right time" for my father but that is the way it was.
By the time 2003 came around our office was humming along pretty good. I was making an associate's pay, which I think was 30% of my production, and that was it. I was involved in the employee bonus pool. Now my father and a lot of his colleagues have this practice and until they have to retire.
Now I am not talking bad about him it just is what it is (or was what it was. He put 5 kids through private school from kindergarten to 12th grade. Then he paid for 4 of us to go to college. That, folks, is a ton of cash.
So, he is 60, the office is humming along, he is finally making a ton of cash, finally putting money in his 401k as fast as he can, funding his savings account, he even bought a new house, and I come to him and say, "It has been 8 years I want to buy in".
And he says, "it is not the right time".
Let's not forget that practice was part of his retirement plan. So giving it to me was totally out of the question. He needed the money to retire.
And you thought it was easy working with a family member.
I totally can see his side of the coin, but like any associate that has been promised the office, I wanted mine.
He didn't want to let me in. I thought about leaving but only in thoughts. He has been good to me and I really did have a lot and was doing fine. What we are talking about is a guy making $150,000 and complaining. I wanted mine. But you have to admit that being an associate for 8 years is a long time.
Now lets talk about the buy-in. I talked to friends and there buy-in looked like this:
No cash exchanged. The agreement was that if the associate had production goals and if he met them the owner would be making a certain amount of money. And he kept his production up for the allotted time that was enough for the owner.
I asked my dad about this and he said, "YEAH RIGHT". Okay, maybe that was asking too much.
So I asked him if I could buy in and he hold the note. He says, "Okay let me get this straight, one day we sign some papers and you are 50% partner? So you get all the benefits of owning the practice but you haven't given me any money. But you are going to pay me over time." NOT GOING TO HAPPEN.
So in 2003 I went to the bank and asked them if I could borrow money to buy the first 25% of the practice. And in 2005 I did the same thing. I am now 50% partner.
So like all old school guys, and I don't recommend this, everything was kind of on a hand shake. We didn't get professional help when it came to a transition. So now we are partners but we don't know a thing about the details. Such as payment. So we make it up.
Lets both get the same amount of pay and if the production is ever swayed way to one side we would talk about. Not real precise is it?
Now as you can see that was a disaster waiting to happen. One of the main issues was the changing of the computers. In 2006, we changed management systems. When we changed my father became the provider on all patients until they were manually changed. And we felt like we were changing the provider over to me most of the time until you would look at the day sheet and it would say that my father produced $1200. No problem except that my father didn't work that day. So you know things were not all real precise. And we are still working on this.
So at the end of the first year the difference was 8%. Knowing that the numbers that we were getting are not that accurate and it would be a small nightmare to figure out the correct number we decided to just get paid the same. Same salary, same bonus.
At this time, though, everything was even. We both worked 4 days a week, we both took the same amount of time off, we both had about the same amount of patients, everyone was healthy.
For the next couple of years he would out produce me but it wasn't that much. 8%, 3%, 3%, 8%. During the years he started to work less but still kept up his production so it wasn't that big of a deal.
Now don't get me wrong, he is 65 years old and he deserves to work less. I am excited for him and I want him to take time off and travel the world. I want him to be able to take the time off and throw a dart at the map and say, "This is where we are going this weekend."
Last year, totally different story.....he took 7 weeks off and he only works 3 days a week. And I out produced him by >20%.
The tide is turning and we haven't talked about it.
And the things we did talk about he doesn't remember.
I think it is time to call in the professionals.
Anyone going through something like this? Or did you start as an associate and have everything written down?
See you Friday,