I have had a pretty good week. No baseball this week because of spring break. No soccer because of rain. So we had so much time it seemed weird.
We don't have anything to do tonight. I have to tell you that this only happens about 3 times a year. I don't have to rush home for a practice or a game. I don't have to go home and shower to get ready for dinner out.
I had to send another "you can't be a patient here" letter.
I had a woman cussing at my staff on the phone.
What is it with people?
Cussing at someone at a dental office, are you kidding me?
Now seriously what could my staff member could have done to make someone say the "F" word at her?
I wrote in the letter we have a zero tolerance policy for cussing.
This job would be so easy if it wasn't for people. Boring but easy.
I am in a pretty small town. It is getting bigger but it still has a small town feel.
There are about four established dental practices. There are a couple start ups that have happened within the last couple of years.
All tiers are represented. There is a dentist that sees insurance only patients.
There is a dentist that is a home town guy. He goes hunting with his patients and does meat and potato dentistry.
I think I am the family dentist, I can see patients of all ages and I can also really do a nice set of veneers or a full mouth reconstruction.
Then there is the salon type dentist.
All of our practices are within four miles of each other. I like all of them and I think they all do good work.
The weird thing is that I hardly get people from any of these practices. Like I said I think they all do pretty good work and there isn't alot of negativity from patients about any of these practices.
I don't think there is a lot of bad mouthing of dentists from the other dentists either.
But last week I got two patients from one of the dentist.
I thought that was weird because it is pretty rare when I do and then I get two.
The weirder thing is that both of them came to me because of the same issue.
Turns out the dentist got this new instrument that helps find decay called the Diagnodent (this statement is said with a hint of sarcasm).
Both of these patients were in there late 30's and had a history of ZERO fillings.
Both of these patients came from this dentist because this dentist recommended doing 10 fillings on one of them and 13 on the other.
Now, I have seen the occassional person that has never had decay and when they get to me all the pit and fissures are black and the enamel around them are greying and this needs to be restored.
But in both of these cases the pits and fissures were a beautiful shade of yellow. NO STICK and no black. I did a full new patient exam on both of these patients and neither of them need a single thing done.
It was amazing.
I have heard the schtick on this dentist was that there is some over treatment but....THIRTEEN FILLINGS.
Is this the sign of the times?
Is this what it is coming down to? Dentists stealing from people.
I hope not. I hope this was an isolated issue.
I mean this has happened in the past, dentists over treating so I have no reason to think this is going to be a trend.
But you all know how I feel about over treatment.
I threw some people under the bus on the CEREC blog for over treatment.
To me it is the mortal sin of dentistry.
It means the dentist is thinking of the dentist instead of the patient. The dentist is thinking of $1100 instead of $250.
The dentist is thinking about paying the bills, the dentist is thinking about the new kitchen remodel, the dentist is thinking about the Mercedes S-series, instead of the person they are suppose to be healing.
I am big on treating people the way that I want to be treated. I am big on being fair.
I am the kind of guy that if the person needs a crown and they start to cry and tell me they can't afford a crown right now. I say it is no big deal, how 'bout we just put a build-up on that thing and this will buy us some time to save for that crown.
Then I do the best damn build-up they have ever seen.
I am not the guy that uses the BLUE build-up material either (so the patient hates it and wants a crown, just to get rid of the blue).
I want to have faith in humanity. I want to think that everyone thinks Service Above Self.
I, much to my detriment sometimes, will bend over backwards to serve people. And this is not suppose to be a YEAH is me thing. It just is what it is.
But you know what, I think of that new dentist. The guy who has amassed $150,000 in school debt. Then decided to open his own practice (I am using the male as an example but this could just as easily been a female). He now is 1.2 million dollars in debt.
This guy is up to his eyeballs in debt and the practice really hasn't got off the ground.
Or how about the established guy who decided 5 years ago to be an Aesthetic Dentist.
He remodeled his office...granite everywhere. Leather coaches in the reception area. Hardwood floors. He doesn't have a hygienist anymore because he really only wants to deal with veneers and such.
Well guess what...veneers are for people with extra income. Not much extra income anymore.
I feel for these guys, I really do.
If you are that guy or gal, I am totally rooting for you.
Listen to me...it will get better.
Keep the faith. It is hard all around but please do not change.
But one thing you could do is go out and buy a Diagnodent, I heard that thing is money in the bank (there's that sarcasm again).
Have a great weekend,